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#Wechat official account service how to#
#Wechat official account service license#

Amongst the inconvenient and advantages, choose the right way for your business in China.

#Wechat official account service license#

Using a third-party Chinese license is a much faster, about 7 days. By the way the process is long, normally 2 to 3 months. These countries only can post content visible to Chinese mainland residents having an overseas license. If your company is from the following countries or regions: Japan, Singapore, Malaysia, RussiaTaiwan, South Korea, Hong Kong, Thailand, Australia, United-States, New Zealand, Germany, France, England and Italy, it is now possible to register on your own and then get the business license.

But it can be expensive and requires significant time and investment. Otherwise you can choose to form a joint venture with a Chinese partner or companies that are part of a Chinese-global conglomerate.

Foreign company could also use an overseas license, by creating a WFOE (Wholly Foreign-Own Enterprise) which gives investors the legal rights to do business in China.

Although the account will be linked to the third-party company. As each company can register up to 5 WeChat accounts, they can apply for a Wechat China official account for your business using their rights.

For Foreign company you could use the business license from another Chinese legal entity.

You need a Chinese legal entity like Chinese national ID and an available Chinese phone number (+86) to create a China official account. What you need to set up a Wechat official account If you expected to target Chinese audience, an overseas account won’t be sufficient as the account won’t be seen inside China. Chinese users won’t have access to overseas accounts while oversea users can have access to both China and overseas official account. The difference between these two is very important for marketing orientation. An oversea WeChat account is registered outside of mainland China. It exists China WeChat official account and Overseas WeChat overseas account. To have a WeChat account can definitely help your visibility and promotion. They spend an average of 3 hours surfing on social media apps everyday.

#Wechat official account service how to#

How to create your WeChat official account?Ĭhinese people are always connected (we can clearly feel this phenomenon in the subway). As Wechat is constantly evolving, it is important to stay up to date in order to have the better use of it. For subscription account, it is now 2 instead of 5 before. For corporate and organizations, the limit of official accounts number is today reduced to 5 (comparing to 50 in the past). Users have to be added manually by the account owner, with their name, phone number and WeChat ID. They have high security system because of multiple internal management functions such as resource sharing, or internal chat room.

Enterprise accounts are not available to the public nor marketers. It allows to simplify the management process and to improve communication. It aims to help enterprises, government agencies, schools, hospitals and other institutions to establish connections with employees and other partners. This type of account is primary for internal communication. The posting frequency is higher for subscription account than service account.

Bloggers and celebrities for example can use it for individual banding or to share information-oriented content. While enterprise can choose between different account, a personal application can only apply for a subscription account. The message to subscribers will be displayed in the “subscription account” folder on Wechat’s home page.A group of messages can include until 6 articles each time It is possibly to send 1 group messages per day (24 hours).Subscription accounts aim to provide information to users. The verified service accounts can register for WeChat Pay and set up WeChat Store. Enterprises can use the public platform to serve customers. For business push messages, it is recommended to take the service account to profit from advanced interfaces later. Once the choice is selected, it is not possible to change it. Service accounts can apply for a custom menu.īe careful ! The newly registered WeChat Official Account has to select the subscribe account or service account.The message to subscribers or fans will be displayed in their chat list, corresponding to Wechat’s home page, which alerts user instantly.It is only possible to send 4 group messages per month, including 1 to 6 articles each time.Service accounts are designed to provide services to users.